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RASTREABILIDADE AND CERTIFICATION
COOPERATED FARMS OF
The rastreabilidade of the coffee consists of an individual
and advanced analysis that it intends to follow and to
register all the stages, treatments, eventual problems,
occured movements during all life of the coffee, since
the moment of its plantation, harvest, after-harvest and
its venda. This innovative concept all allows to a rescue
of the description of the product englobando its process
of production, since the field until xícara of
coffee, preventing the loss of information, guaranteeing
with this a basic mechanism of security to the consumer.
It intends with this a form of transparency, honesty and
evidence of the quality, aiming at to the satisfaction
of the customer and incentive to the participants of all
the process. A fortalecimento of the confidence in the
rastreabilidade process must therefore be existed that
certifys the coffee, stimulating the evidence of the attributes
contained in the information repassed to the customer.
For this, it is necessary to create a reputation, that
is, relations reliable, that if establish in the long
stated period. The frequent participation of all integrant
of the process is necessary, possessing the exchange of
coesas, agile information and integrated getting precision
in the register and the recovery of data, case is necessary.
The rastreabilidade makes possible control of all the
stages supplying instruments analysis and management of
risk. Controlling the risks better, the company can maximize
its results, beyond offering to more security and trustworthiness
to the consumer.
Another present aspect is the differentiation of the product,
therefore the rastreabilidade adds value to the product.
We are initiated the process for implementation of Rastreabilidade
and Certificação of the farmings of coffee
of our Associates, as well as its certification, measured
these that will generate substantial leverage in the aggregate
value and consequent improvement in the remuneration to
our Associates;
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